Marketeer / Growth Hacker
:
BYBORRE LAB
Full-time
Marketeer / Growth Hacker
Marketeer / Growth Hacker at BYBORRE
About the job
MARKETEER / GROWTH HACKER
As a Marketeer and Growth Hacker at BYBORRE you will take control over our marketing and growth efforts to help expand and grow the BYBORRE Create™ platform. Allowing and inspiring leading brands to create and produce responsible textiles. By using data and testing to build strategies and provide advice to Marcom and Business Development on directions to take. The use of insightful data will ensure these teams have a clear direction to build upon. Below we sum up what you will be focussed on in a day-to-day setting.
What you'll be doing
On a day-to-day basis, you will be:
As a Marketeer and Growth Hacker at BYBORRE you will take control over our marketing and growth efforts to help expand and grow the BYBORRE Create™ platform. Allowing and inspiring leading brands to create and produce responsible textiles. By using data and testing to build strategies and provide advice to Marcom and Business Development on directions to take. The use of insightful data will ensure these teams have a clear direction to build upon. Below we sum up what you will be focussed on in a day-to-day setting.
What you'll be doing
On a day-to-day basis, you will be:
- Driving traffic to our main channels like our website, social channels and platform by actively advising on content and by managing and monitoring this content on effectiveness.
- Verifying metrics/KPIs to focus on.
- Defining and managing the campaign calendars for the growth funnel and channels
- Selecting and monitoring paid and earned marketing channels
- Use traditional and creative ideas to grow these KPIs.
- Analyzing data, A/B testing and working with users’ feedback to improve.
- Clear and insightful presentations of results to share with management, making the product more user-centric.
- Working with the Pirate model (AARRR) and understanding conversion rate optimization principles and hacks and being able to apply these methods.
- Scaling, optimizing and automating the growth processes by owning and managing this part of the business.
- Utilising referral marketing to build towards viral growth.
- Working alongside the Editions™ Manager to optimise traffic and conversion through our e-com store.
About you
What we're looking for in the ideal candidate. Not all of these are must haves, so please take the leap to get in touch even if you don't feel you meet all criteria:
- ±5 years experience in similar positions pushing growth models for digital platforms
- Data-driven: clear understanding of data, analytics, metrics and statistics.
- Working with a lean mindset.
- A/B Testing and Data Analytics experience
- Being social and understanding users’ behaviours. Having great customer relations skills and being focus on customer experience
- Obvious willingness to learn and grow as an expert.
- Editing and copywriting skills
- Being comfortable in a pivoting environment
- Comfortable with both inbound and outbound marketing
- Clear focus in pursuing growth and performance and results-oriented.
- Experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, Zapier to automate workflows, Google Data studio for visualisation etc.
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