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G-Star RAW is the innovative denim brand. With a philosophy of ‘Just the Product’ since inception in 1989, G-Star remains dedicated to denim craftsmanship while striving to lead in its evolution.
The brand first defied status quo in 1996 by introducing raw, untreated denim to a market saturated with heavily treated and stone washed jeans. That same year, head designer Pierre Morisset invented ‘3D Denim’, a pioneering approach of engineering jean construction -both events confirming G-Star as a challenger to the conventions of jeans.
Preferring to practice product engineering rather than design, today G-Star produces seasonal collections of men’s and womenswear that span a specialist range of jeans and beyond – including outerwear, shirts, knitwear, as well as footwear and eyewear.
Unrestrained by its industry, G-Star ventures into unconventional collaborations. These unique design experiments fuse the G-Star DNA with that of fellow product manufacturers. The RAW Prouvé line is the latest in the series, alongside projects with Leica cameras and Land Rover vehicles.
The brand first defied status quo in 1996 by introducing raw, untreated denim to a market saturated with heavily treated and stone washed jeans. That same year, head designer Pierre Morisset invented ‘3D Denim’, a pioneering approach of engineering jean construction -both events confirming G-Star as a challenger to the conventions of jeans.
Preferring to practice product engineering rather than design, today G-Star produces seasonal collections of men’s and womenswear that span a specialist range of jeans and beyond – including outerwear, shirts, knitwear, as well as footwear and eyewear.
Unrestrained by its industry, G-Star ventures into unconventional collaborations. These unique design experiments fuse the G-Star DNA with that of fellow product manufacturers. The RAW Prouvé line is the latest in the series, alongside projects with Leica cameras and Land Rover vehicles.
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Joan Muyskenweg 39, 1114 AN, Amsterdam
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